Challenge
Frank’s RedHot was looking for an agency to develop a campaign that would grow market penetration with key retailers, drive consumer sales and ultimately increase brand equity.
Solution
ADROC created, “I put the [splat] on everything” #IPTSOE. This multi-channel activation campaign included seasonal retail and food service promotions that would create assets to be used for future programming and marketing. Using a 360° approach, with PR, social media, in-store marketing materials and experiential experiences Frank’s RedHot was able to engage with consumers and position their brand as a key product during high purchasing seasons.
Result
Over a four year period when the 360° campaign was implemented, Frank’s RedHot saw a 25% sales lift in key cities and a 9% growth nationally. Catapulting the brand to the #1 hot sauce in US retail, food service, and Canada.
