French’s mustard, ketchup, crispy fried vegetables were challenged with how they could connect with millennials and make an iconic brand relevant again.


For ADROC the strategy was simple, engage them in a real and authentic manner. ADROC with French’s collaborated to build the We Promise Campaign that would highlight three key pillars of the brand; real ingredients, great tasting products, and a true commitment to communities.


The tactics and resulting content is resonating with Millennials and positioning French’s as a brand you can trust. Additionally, it solidified them as the number #1 mustard brand.