Veuve Clicquot was looking for a way to introduce millennials and trend-setters to the brand while elevating high-profile accounts, sales partners and new business with their target audience.
The 360° campaign “En Route” was developed. The custom Veuve Clicquot mailbox-shaped truck was the centerpiece of the action for on site experiences, social media and PR which generated buzz and impressions in high traffic areas around each city during peak times.
Touching over 58,400 consumers resulted in more than 47,694,126 overall impressions over a period of 5 months. Distribution was increased in new accounts in addition to sales increases at existing accounts. Activation reach lasted long after the Veuve Clicquot mailbox truck left town, driving an additional lift in sales through the course of the year.