Archives

Direct Energy

Challenge

Direct Energy approached ADROC to help them gain brand awareness amongst homeowners in deregulated markets in both the United States and Canada.

Solution

Direct Energy in the year 2014 saw an increase in sales of 60% during the promotional activation time. Overall, year to year brand awareness for Direct Energy and consumer education on deregulation with the choice to choose your energy provider has increased across the US and Canada.

Result

Direct Energy in the year 2014 saw an increase in sales of 60% during the promotional activation time. Overall, year to year brand awareness for Direct Energy and consumer education on deregulation with the choice to choose your energy provider has increased across the US and Canada.

French’s

Challenge

French’s mustard, ketchup, crispy fried vegetables were challenged with how they could connect with millennials and make an iconic brand relevant again.

Solution

For ADROC the strategy was simple, engage them in a real and authentic manner. ADROC with French’s collaborated to build the We Promise Campaign that would highlight three key pillars of the brand; real ingredients, great tasting products, and a true commitment to communities.

Result

The tactics and resulting content is resonating with Millennials and positioning French’s as a brand you can trust. Additionally, it solidified them as the number #1 mustard brand.

Morpho Cosmetics

Challenge

Morpho Cosmetics was looking to define their brand’s narrative, gain brand awareness on social media, and create diverse content for their social platforms as well as their online website/storefront.

Solution

ADROC’s strategic approach included putting together a Holiday soft launch. The launch plan included an influencer program, social media monitoring guidelines and playbook, visual brand guidelines, brand brief, Instagram giveaway, and one day photo shoot.

Result

The Holiday soft launch was a huge success gaining brand awareness and obtaining a higher volume of content to publish. Morpho Cosmetics received a 618% gain in followers on Instagram as a direct result of the giveaway and content we executed. Our one day photo shoot resulted in 97 unique brand select photos from 7 diverse models. Through our influencer program, we received a total of 623.9k impressions and over 14k engagements from 11 posts.

Durex

Challenge

Durex tasked ADROC to develop and launch a new campaign that would deliver earned media impressions and drive brand recognition.

Solution

ADROC built a 360° campaign called “The Liberating Side of Being Together." In order to bring the campaign to life ADROC developed a consumer engagement concept called Hotel Durex, supported by a digital and PR tactical plan incorporating well respected social influencers to spread and heighten the awareness nationally.

Result

The launch of the campaign garnered 178 million impressions over the course of 4 days and was picked up by over 40 publications in North America.

Frank’s Red Hot

Challenge

Frank’s RedHot was looking for an agency to develop a campaign that would grow market penetration with key retailers, drive consumer sales and ultimately increase brand equity.

Solution

ADROC created, “I put the [splat] on everything” #IPTSOE. This multi-channel activation campaign included seasonal retail and food service promotions that would create assets to be used for future programming and marketing. Using a 360° approach, with PR, social media, in-store marketing materials and experiential experiences Frank’s RedHot was able to engage with consumers and position their brand as a key product during high purchasing seasons.

Result

Over a four year period when the 360° campaign was implemented, Frank’s RedHot saw a 25% sales lift in key cities and a 9% growth nationally. Catapulting the brand to the #1 hot sauce in US retail, food service, and Canada.

Veuve Clicquot

Challenge

Veuve Clicquot was looking for a way to introduce millennials and trend-setters to the brand while elevating high-profile accounts, sales partners and new business with their target audience.

Solution

The 360° campaign “En Route” was developed. The custom Veuve Clicquot mailbox-shaped truck was the centerpiece of the action for on site experiences, social media and PR which generated buzz and impressions in high traffic areas around each city during peak times. 

Result

Touching over 58,400 consumers resulted in  more than 47,694,126 overall impressions over a period of 5 months. Distribution was increased in new accounts in addition to sales increases at existing accounts. Activation reach lasted long after the Veuve Clicquot mailbox truck left town, driving an additional lift in sales through the course of the year.