Morpho Cosmetics was looking to define their brand’s narrative, gain brand awareness on social media, and create diverse content for their social platforms as well as their online website/storefront.
ADROC’s strategic approach included putting together a Holiday soft launch. The launch plan included an influencer program, social media monitoring guidelines and playbook, visual brand guidelines, brand brief, Instagram giveaway, and one day photo shoot.
The Holiday soft launch was a huge success in terms of creating internal process, gaining brand awareness, and obtaining a higher volume of content to publish. Morpho Cosmetics received a 618% gain in followers on Instagram as a direct result of the giveaway and content we executed. Our one day photo shoot resulted in 97 unique brand select photos from 7 diverse models. Through our influencer program, we received a total of 623.9k impressions and over 14k engagements from 11 posts. Lastly, we were able to define who Morpho Cosmetics is and develop internal business documents and process for future campaigns.