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Durex tasked ADROC to develop and launch a new campaign that would deliver earned media impressions and drive brand recognition.

ADROC built a 360° campaign called “The Liberating Side of Being Together”. In order to bring the campaign to life ADROC developed a consumer engagement concept called Hotel Durex, supported by a digital and PR tactical plan incorporating well respected social influencers to spread and heighten the awareness nationally.

The launch of the campaign garnered 178 million impressions over the course of 4 days and was picked up by over 40 publications in North America.